Why You Shouldn’t Bid Top Dollar For Adwords

I am, by no means, an expert on the subject. Everything stated below are simple things that I have observed about my searching habits, the searching habits of others around me, and my Adwords account. Take my advice at your own risk.

Biding top dollar for Google Adwords will probably bring you the most traffic. However, I feel that one can achieve desirable results in the Pay-Per-Click advertising model with a little creativity and with much less money.

Ever since I started advertising through Google Adwords, I have put in many hours of research, and have been more observant to my own searching habits and of others around me.

Being a bargain shopper, I truly believe that biding top dollar for Google Adwords is not always the best idea, especially when you lack deep pockets and/or your niche requires popular search phrases like “buy domains.”

Instead, I feel that having a clever or humorous ad near the middle of the page can be almost as effective.

When people search Google, typically they are not looking for someone to sell them something in an advertisement. Instead, they are looking for keywords which suggest a solution to their problem.

One thing I noticed about my own search habits is that I usually keep my eyes on the left column at least half way down the page before I even glance at the ads on the right. Usually if I am not seeing what I am looking for in the regular search results I look to see if there is anything of interest in the ads section.

When this happens my eyes are already about three quarters the way down the page and scroll from bottom to top (not top to bottom) on my way up to redefine my search terms. That means that I would see ad number 4 or 5 before I ever found ad number 1.

Since I do a lot of things differently than others, this trend really did not occur to me until I started noticing some of my friends and coworkers had similar searching habits. In fact, I think more people do this than you would think.

The same idea can be applied to web browsing also. Since people do not typically browse websites looking for ads, its safe to say that the ads are not viewed until at least the introductory paragraph is read if not the majority of the page.

If you think about it, if this wasn’t true then ads would have a much higher click-through rating than they do now. In fact, almost everyone would be clicking on ads because they would be specifically looking for them. If it wasn’t true ad biding would be less competitive. You wouldn’t need to bid as much because you would get a good amount of traffic from biding only the minimum.

As I stated before, this method is probably not better than simply having a fat wallet to run your ads. Great ads that appear at the top of the page will most likely always perform the best. However, this method is certainly an option to the rest of us just starting a business while living off of Top Ramen and tap water or just trying to conserve money.

If your looking for a bargain way to get traffic to your site, write a clever ad and place it in a lower spot. You may be surprised with the results.

Adwords, making money online, Adsense, ppc, pay per click, online niche

-E

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