Why Most Websites Suck And How Differ Yours From The Pack

Most websites suck, but many people and most businesses still have one

People pay anywhere from $100 to $20,000 to develop and maintain a website, for which, they will gain little or no return on.

Success of a website usually depends more on the content of the site rather than just the look. Furthermore, getting returning visitors takes more than the “If you build it, they will come” approach.

Most websites suck because they lack a direct purpose

Everyday people put up blind sites that have no direction or clearly stated purpose. That’s fine, as long as you understand no one is going to use your site except for you and that your probably not going to make any money.

Since there is an estimated 80 million websites and on average, web surfers spend less than 8 seconds on a web page before deciding whether to move on or not.

The odds are not in your favor.

Keeping your audience is usually achieved by placing great titles in larger fonts near the top of your page. A clear and concise statement about your page usually decides the fate of your site. This helps with search engine page rank too!

Most websites suck because they lack good content

In other words, if your site doesn’t deliver what it promises in its purpose, people will not find it useful. This may sound like a no-brainer, but you’d be surprised at how many websites lack good content (Hint: Get Rich Quick sites that tell you “how to” after you buy their book).

By improving and increasing your useful content you not only increase the chances that people will visit your site, you will also increase the odds that people will read what you have to say.

So you have a concise purpose and you have your useful content, now you need to make sure your content is interesting.

Most websites suck because they are not interesting

Not many people want to read dictionary style writing in MLA essay form. Nobody except your mother cares about what you ate for lunch (unless, of course, you run a food review site).

Good content gets a read once, great content gets a returning audience, hungry for more. So, spice it up a bit. Make it happy, or sad, or compelling - do something to grasp your audience and keep them coming back for more.

Also, don’t be afraid to have a little fun with your writings. It will make it more interesting for your readers and more interesting for you. After all, if your not interested, can you really expect others to be?

Now go on and revise those old, boring web pages of yours!

-E

Technorati Tags: Websites that suck, Websites, Good Website, Best Websites, Content, Entrepreneurship, Get Rich Quick, Web Traffic, Blog, Blogging, Make Money Online